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INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT

(Volume 8 Issue 1, April 2015)

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S.No.	TITLE	PAGE NO.
1	SELECTING THE BEST ALTERNATIVES OF MULTI - CRITERIA DECISION MAKING PROBLEM BASED ON FUZZY TOPSIS METHOD–VIKAS S. JADHAV, L.V. SUKANE AND V.H. BAJAJ	1
2	DECOMPOSITION ANALYSIS OF INCOME DIFFERENCE BETWEEN FLOOD AND BORDER STRIP METHOD OF IRRIGATION IN CULTIVATION OF WHEAT IN THE MALAPRABHA COMMAND AREA OF KARNATAKA–SHREESHAIL RUDRAPUR, B.L. PATIL AND M.T. SHARMA	7
3	COMPARATIVE ANALYSIS OF PROCESSING CONVERSION IN CONVENTIONAL AND MODERN RICE MILLS OF SOUTHERN TAMIL NADU– V.M. INDUMATHI, K. MAHENDRAN AND S.D. SIVAKUMAR	12
4	COST, RETURNS AND PROFITABILITY IN SUGARCANE CULTIVATION IN KONKAN REGION (MS)–B.G. JAWANJAL,V.G. NAIK, J.M. TALATHI, D.B. MALAVE AND S.A.WAGALE	17
5	ANALYSING THE LIVELIHOOD OPTIONS OF RURAL WOMEN IN THENI DISTRICT– M.V. KARUNA JEBA MARY, C. KARTHIKEYAN AND T.N. SUJEETHA	23
6	EXTERNAL BENEFIT AND EXTERNAL COST IN THE ECONOMICS AGROFORESTRY SYSTEMS IN NORTH WESTERN PARTS OF TAMIL NADU– R. SANGEETHA AND T.R. SHANMUGAM	28
7	A STUDY ON CUSTOMER BASED BRAND EQUITY (CBBE) OF REFINED SUNFLOWER COOKING OIL IN TAMIL NADU– P. BALAJI	36
8	EMPOWERMENT DIMENSIONS OF TRIBAL WOMEN IN SELF - HELP GROUPS IN NILGIRIS DISTRICT– T.N. SUJEETHA,V. RAVICHANDRAN AND M.V. KARUNA JEBA MARY	42
9	FINANCIAL FEASIBILITY OF INVESTMENT IN SAPOTA ORCHARDS IN THANE DISTRICT OF MAHARASHTRA–R.V. SURWASE, P.J. KSHIRSAGAR, J.M.TALATHI AND S.T. GORE	47
10	MEASURING SERVICE QUALITY IN INTERNATIONAL FAST FOOD CHAINS IN LUDHIANA–SHIVANI VERMA	51
11	TO ANALYSE THE COST OF MULBERRY AND COCOON PRODUCTION IN HAVERI DISTRICT–ROOPA HOSALI AND C. MURTHY	58
12	AN ECONOMIC ANALYSIS OF ROLE OF TECHNOLOGY IN SUSTAINING WATER RESOURCES FOR ENHANCED AGRICULTURAL PRODUCTION– P.ASHA PRIYANKA AND M. CHANDRASEKARAN	64
13	MANAGEMENT OF COMMON PROPERTY LAND RESOURCE IN ZONE IV OF RAJASTHAN–G.L. MEENA AND PHOOL CHAND MEENA	70
14	STUDY ON ARRIVAL PATTERN OF MANGO IN APMC AND DIRECTION OF TRADE FROM SRINIVASAPURA TALUKA OF KOLAR DISTRICT–H.S. SRIKANTH, T.N.VENKATA REDDY, P.S. PRASANNA KUMAR AND G. RANGANATH	75
15	ECONOMICS OF PRODUCTION OF CAPSICUM IN AKOLA DISTRICT– K.S. DAUNDKAR AND S.K BAIRAGI	81
16	ONLINE SHOPPING BEHAVIOUR OF COLLEGE STUDENTS–P.BALAJI	84
17	DEVELOPMENT OF AGRIBUSINESS INDUSTRY IN INDIA: OPPORTUNITIES, CHALLENGES AND SOLUTIONS– SHOJI LAL BAIRWA AND UDHAV PRASAD SINGH	88
18	WORKPLACE DESIGN: A POWERFUL TOOL FOR SUPPORTING EMPLOYEE PERFORMANCE–SWATI AN AND AND KAILASH SAKLANI	94
19	EXPORT OF PROCESSED FRUITS AND VEGETABLES IN INDIA WITH SPECIAL REFERENCE TO KARNATAKA– NAZATH PARVEEN NAVALUR, LAXMI N.TIRLAPUR AND BHEEMANA GOUDA O. PATIL	102
20	EVALUATION OF E-COMMERCE SUCCESS IN INDIA–SANJAY KESHAORAO KATAIT	107
21	SUCCESS OF MARIGOLD FARMING: AN INTERVENTION BY NAIP–VALUE CHAIN ON FLOWERS FOR DOMESTIC AND EXPORT MARKETS–R. RAVI KUMAR AND A. RAJESH	112
22	TRENDS IN ARRIVALS AND PRICES OF ONION IN AHMEDABAD (GUJARAT) MARKET–K.S. DAUNDKAR AND S.K. BAIRAGI	117
23	CONSUMERISM IN RURAL INDIA: A STUDY ON BUYING BEHAVIOUR FOR CONSUMER DURABLES– SANJAY KUMAR JOSHI AND SATISH CHANDRA PANT	120
24	STATE OF AGRIBUSINESS MANAGEMENT EDUCATION IN INDIA–SHOJI LAL BAIRWA, UDHAV PRASAD SINGH AND V. KAMAL VANSHI	126
25	TRENDS IN ARRIVALS AND PRICES OF COCOONS IN SHIRAHATTI MARKET AT HAVERI DISTRICT– ROOPA HOSALI AND C. MURTHY	131
26	LIVELIHOOD ENHANCEMENT OF TRIBAL FARMERS THROUGH VALUE ADDITION AND COLLECTIVE MARKETING OF SAFED MUSLI (WHITE GOLD) - A CASE OF DANG DISTRICT OF GUJARAT–KULDEEP CHOUDHARY, AMIT LATHIYA AND ARVIND RATHOD	135
27	USAGE OF FYM AND ITS IMPACT ON RICE PRODUCTIVITY: EMPIRICAL EVIDENCE FROM TAMIL NADU– R. RAVI KUMAR AND DAVID WINSTER PRAVEEN RAJ	139